11 Best LinkedIn Learning Courses for Digital Marketing: FREE & Paid [2020]

11 Best LinkedIn Learning Courses for Digital Marketing: FREE & Paid [2020]

Give your marketing career a boost with these best LinkedIn Learning courses for Digital Marketing.

Digital Marketing is at its peak and digital marketers are on-demand now more than ever.

But, digital marketers are expected to be skilled in a variety of areas, including:

  • Analytics
  • Copywriting 
  • Creative direction 
  • Sales 
  • Digital media

… and more.

So unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market.

And that’s why I’m here.

In this article, I’m going to walk you step by step through some of the best LinkedIn Learning courses for Digital Marketing.

By the end of this article, you’ll have a lot of options to choose from so that you start learning ASAP and at your own pace too.

But before we start, if you have been searching for the best Machine Learning courses, then you should check out my other article where I reviewed the best Machine Learning courses on PluralSight.

So let’s dive deep into it.

Here are some quick links to these courses on LinkedIn… 

COURSESSTUDENTS
1. Online Marketing Foundations Online Class306, 788
2. SEO Foundations151, 516
3. Digital Marketing Trends Online Class139, 613
4. Introduction to Graphic Design Online Class121, 289
5. Google Analytics Essential Training118, 261
6. Learning to Write Marketing Copy62, 195
7. Google Ads (AdWords) Essential Training Online Class53, 153
8. Social Media Marketing Foundations42, 265
9. OMCA™ Certification for Online Marketing Associate Test Prep38, 912
10. SEO: Link Building in Depth35, 957
11. Learning to Run Webinars25, 489

We’ll also look at what each course is about, what you’ll be able to do after the course as well as the requirements and skill level you need to have before starting any of these courses

1. Online Marketing Foundations Online Class

Do you want to learn how to promote your business effectively online

Or develop a targeted online marketing strategy that engages potential customers throughout the digital landscape?

Well, in this course, Brad Batesole explains today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels:

  • Search
  • Video 
  • Social
  • Email
  • Display

Brad also shows you how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads

But that’s not all, you’ll also see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content… 

And find out what makes an email marketing campaign successful. 

This most popular Digital Marketing course on LinkedIn also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. 

Upon completing this foundational digital marketing course, you’ll be equipped with skills and strategies that can help you navigate today’s online landscape and develop a smart plan of action.

This is a free course.

Level: Beginner.

Duration: 4 hours 43 minutes.

Students: 305, 788.

Released: 6/29/2018.

2. SEO Foundations

Did you know that modern consumers navigate the world through search

These searches are done from: 

  • Laptops
  • Smartphones 
  • Virtual assistants 
  • Tablets

… and more, they search the wild and wondrous internet for the products and services they need. 

By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. 

This best Digital Marketing course on LinkedIn Learning is about mastering those fundamentals. 

Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.

In this course, you’ll explore the basics of SEO, including how to read a results page and see how rankings affect large and small businesses.

Now listen to this, you’ll discover how to implement foundational optimization strategies and techniques… 

Including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. 

Additionally, you’ll also learn specific SEO tips for eCommerce, local search, and mobile audiences to expand your reach.

This is a free course.

Level: General.

Students: 139, 613

Duration: 3 hours 36 minutes.

Released: 10/29/2018.

3. Digital Marketing Trends Online Class

Stay up to date on the latest trends in digital marketing

In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. 

In this course on LinkedIn, you’ll find out what’s new, how it will affect your business, and what other companies are doing to adapt

And after every two weeks, you can explore a new topic, including: 

  • Mobile
  • Voice search
  • Video and live streaming
  • Artificial intelligence and virtual reality
  • The evolution of social media
  • Regulations like GDPR

This best selling course on LinkedIn Learning is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.

Note: Because this is an ongoing series, you will not receive a certificate of completion.

This is a paid course.

Level: Beginner.

Duration: 2 hours 33 minutes,

Students: 139, 613.

Updated: 26/2020.

4. Introduction to Graphic Design Online Class

Graphic design is a complex art

And to become a graphic designer, you need to master many different skills and tools

This course covers the concepts and software that every designer needs to know and also explains how they fit into a typical graphic design workflow. 

The instructor Tony Harmer introduces the creative process, including high-level concepts like layout, typography, and color. 

Then it’s your chance to get hands-on, using Photoshop to creatively adjust, repair, and retouch the kinds of images used in graphic design projects. 

Tony then shows you how to use Illustrator to build a custom logo and introduces important vector-drawing techniques

Lastly, he visits InDesign for an overview of the document layout and print preparation processes. 

By the end of this best LinkedIn Learning course for Digital Marketing, you’ll have a better grasp of what graphic designers do and what you’ll need to learn next. 

It’s a great jumping-off point for any graphic design career.

This is a free course.

Rating: Beginner.

Duration: 4 hours 12 minutes.

Students: 121, 289.

Released: 2/27/2018. 

5. Google Analytics Essential Training

Do you know that Google Analytics is the industry standard for web analytics

This powerful tool provides the means to track, analyze, report on-site visits, marketing goals, and ad revenue generated from your site. 

This top Digital Marketing course on LinkedIn explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. 

Furthermore, this course covers the platform’s out-of-the-box functionality, from account creation to reporting fundamentals. 

The instructor Corey Koberg, explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

This is a free course.

Level: Beginner.

Duration: 2 hours 36 minutes.

Students: 118, 261.

Released: 6/18/2020.

6. Learning to Write Marketing Copy

Marketing copy is the heart and soul of almost every marketing endeavor

Get a great foundation for all your campaigns with this best Digital Marketing tutorial on LinkedIn Learning. 

Ian Lurie shows you how to write marketing copy that tells your story and sells your product or brand. 

Additionally, you’ll learn about:

  1. The different types of copywriting
  2. The benefits of drafting on paper (yes, paper!)
  3. Observing general rules
  4. Writing headlines
  5. Selling the page 
  6. Rewriting existing copy to optimize it for different outlets and platforms

Ian also shows you how to manage a copyediting team, a brand voice, and an editorial calendar.

This is a paid course.

Level: Beginner.

Duration: 1 hour 51 minutes.

Students: 62, 195.

Released: 3/30/2014.

7. Google Ads (AdWords) Essential Training Online Class

In this course, you’ll learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. 

But first, you’ll explore how Google Ads works and how it fits with what your business and your customers need. 

Then, you’ll learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. 

After the instructor demonstrates how to set up a new campaign and you write your first ad, instructor Brad Batesole shows you how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance

Brad also shows you how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). 

Finally,  you will go beyond the basics with ad extensions, a feature that can increase your click-through rate by several percentage points.

This is a free course.

Level: Beginner.

Duration: 3 hours 6 minutes.

Students: 53, 153.

Released: 4/6/2020.

8. SEO: Link Building in Depth

In this best LinkedIn Learning course for Digital Marketing, you’ll learn how to strengthen your site’s position in search engine results by building strong links. 

In this course, Peter Kent dissects the anatomy of a link as it relates to SEO (search engine optimization). 

Peter also explains how links affect page ranking and he reveals the properties that make an excellent link so you can build strong links. 

And he even dives deeper by covering how to get links from other websites to point back to your site, reciprocal linking, and link building via blogs and directories.

This is a paid course.

Level: Advanced.

Duration: 1 hour 7 minutes.

Students: 135, 957.

Released: 7/12/2012.

9. OMCA™ Certification for Online Marketing Associate Test Prep

Give your marketing career a boost

OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. 

OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of generally accepted practices across multiple digital marketing disciplines. 

In this best selling course on LinkedIn, you can refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing.

Matt Bailey, a 20-year veteran of the marketing industry and an OMCP Certified Trainer, reviews each of the eight major exam areas in depth

You’ll learn marketing basics, such as: 

  • How to write compelling website copy and ads 
  • Create engaging content that targets specific audiences 
  • Develop your email marketing lists 
  • Create strong calls to action
  • Design great landing pages
  • Customize experiences for mobile users 
  • Use analytics tools to assess the performance of your campaigns. 

This course also counts toward your training requirement for OMCA certification.

A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. 

You can use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here.

The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.

This is a paid course.

Level: Beginner.

Duration: 3 hours 49 minutes.

Students: 38, 912.

Released: 12/19/2018.

10. Social Media Marketing Foundations

Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. 

Brands that stand the test of time will use these platforms to create fresh connections and build long-term loyalty. 

In this course on LinkedIn Learning, you will learn the basics of social media marketing

Instructor Brian Honigman, a top marketing consultant, explains why making an investment in social media can benefit your business

He also shows you how to define your audience and craft a social media strategy focused on your organization’s goals. 

Then he goes even further by teaching you how to communicate effectively on leading social networks such as Facebook, Instagram, and Snapchat; drive results with paid ads, and measure your success.

This is a free course.

Level: Beginner.

Duration: 52 minutes.

Students: 42, 265.

Released: 1/13/2020.

11. Learning to Run Webinars

Webinars can help you attract new customers and build client relationships, but only if you’re smart and engaging

In this best selling course on LinkedIn Learning, author, webinar expert, and instructional designer Sally Norred walks you through the basics of creating webinars for your business. 

The course begins with an overview of webinars and how they’re used as business tools.

And then reviews topics such as:

  • Webinar hosting choices 
  • Audio and video setup 
  • Presentation skills
  • Ideas to build audience participation

Sally also takes a closer look at common webinar tools to help you select the right one.

This is a paid course.

Level: Beginner.

Duration: 1 hour 5o minutes.

Students: 25, 489.

Released: 4/10/2014.

Conclusion

Choosing the right digital marketing course can be somewhat challenging. With all of the available choices, it’s important to find the right fit.

When it comes to making your selection, the practical choice should be one that teaches all aspects of digital marketing in-depth. 

A well-rounded education program should include:

  • SEO
  • Content marketing 
  • Paid search

… and more. 

The best courses give students the opportunity to learn hands-on by practicing with projects and learning from some of the best industry experts.

I hope you found what you were looking for.

Have you ever taken any of these best LinkedIn Learning courses for Digital Marketing before?

I hope these digital marketing courses on LinkedIn Learning help you launch a successful career in digital marketing, or at least make you better at your current job

If yes, please share your experience in the comments.

Lerma Gray

Hey, I’m Lerma, a mobile app developer with experience in Xamarin and React Native. I also double in as a freelance tech writer and blogger during my free time. On this blog, I share my experience about mobile app development.

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